Facebook/Instagram Advertising for Musicians

INCLUDED in the Training «Become a Musician Entrepreneur« 

Give your music visibility!

There are several ways to touch your fans with your music.

One of the most effective ways is ... Facebook and Instagram advertising.

You have talent, but how can you make more use of it? Do you have a Facebook and Instagram account? If so, this training is offered to develop your audience and promote your music.



How to get visibility with your music?

Like you, I grudged after Facebook's algorithm, the lack of visibility, the limited reach of my publications...I thought all this was a waste of time.
A year to publish regularly ...
To test several methods ... and I understood something ...

No publicity = no visibility!

If Facebook is free for users, it's because the ad pays the platform.
You're gonna tell me you don't want to give Facebook money, I understand.
I'd like to make you see things differently: it's not Facebook that you use, but YOU will understand, with this training, to put the right actions in place to use Facebook and Instagram for YOUR PROFIT   

Did you just make a new song? A new clip? Are you releasing a new album? An event, a concert to promote? You want to share it on Facebook and once published, you see your post get lost in the multitude of Facebook posts?

The solution? Create a promotion of your post! But not just how!

Okay, Guilaine, but...

"The Facebook pub doesn't work at my house! »
"I don't understand how to set an ad"
"I don't know which audience to choose"
"With what budget start my ads? »
"How do I define my target? »
"What kind of content should I promote? »
"What purpose do you choose? »
It's expensive."

« It's complicated to do.« 
"Facebook is over! »

Advertising works for everyone! As soon as you understand how to choose the right goal, the right audience, and the right message... your ad will take off your visibility! And for every budget!

CAUTION: I'm not talking about "BOOSTER" your advertisement with the little blue button, don't do that!

I'll explain why this beginner mistake makes you spend money in a vacuum...

I'll show you how to use BUSINESS MANAGER which is the Facebook ad console.

We will examine in detail the objectives of advertising and the creation of effective advertising.
And you'll see that from one euro a day, you can already advertise!
BUT if you don't want your money to fly out the window, you need to learn how to use BUSINESS MANAGER properly.

Trust me, it's accessible to everyone!

Then you will know how to show your music in front of the right people to increase your fanbase, then in front of other potential fans similar to your audience, and then reduce your advertising costs by re-targeting already known fans!

You think no one's using Facebook anymore? What's out of date?
I'll tell you, no!

Then why do you have to advertise it? You'll soon understand that it's far from being a finished platform and you have to show yourself on it:

– Facebook is also Instagram, WhatsApp, and Messenger. So you multiply the possibilities!

– Facebook is 2.7 billion users, Instagram 1 billion, Messenger 1.3 billion and Whatsapp 2 billion! That is 3 billion users per month worldwide that connect and 2.3 billion per day!

– In France it is: 39 million monthly users on Facebook!

So, what will we see in this training of about 2h30?
All the basics for making winning ads!

  The psychology of Facebookers and Instagramers (when you understand that, your ads will be more effective)
  The functioning of Facebook/Instagram advertising
  What is the purpose of Facebook pixel and why it is essential to put it in place now!
  The 4 stages of advertising (if you skip one of these steps, you lose money and an audience)
  What budget to use in advertising
  How to target the right audience (or else you won't have an effective result)
  How to analyse its advertisements and indicators to make them even more effective
  How to find advertising content ideas easily
  types of content usable in advertising
  How to turn your spending into revenue!

And throughout the videos, you'll get plenty of tips and tricks!

You're an entrepreneur musician, the public won't come to you by slamming fingers... it's up to you to draw it to you! Today, without advertising, it's very complicated. You have to invest in your music, otherwise don't expect to take off. It's hard, but it's the real truth.

This training of about 2h30 is precisely there to accompany in the setting up of pubs, and to avoid spending thousands of euros in the wind.


Intermittents, Music artists, Performers, Musical producers, artistic project promoter, labels, managers.

About the trainer

I am Guilaine Robin, Musician, Author Composer. I am also the author of the books "The Essentials of Musicians' Rights", "Digital Communication and Social Networks in Music" and "Emailing for Artists". He regularly held workshops with SMACS in France, and the Music Business course at the Music Academy International.

I know the scene. I know the music world. I know your doubts. I know your fears. I know your joys. I know your blockages. Because what you feel and live, I also felt and lived. Until I decide to move, train, advance, understand the system to finally develop my network and my musical activity.

This training program helps you start and grow your project. With the DIY Musician community to help each other, and regular live performances. You're no longer alone. We're moving together! If you're a manager, or a label that will accompany artists? This training will also suit you, it is totally adaptable.

Training in 5 modules – 2h30


Module 1: Introduction and Conversion Steps

How does advertising work? What are the stages of converting an audience from discovery to super fan?

Module 2: Operation of Advertising and Importance of Hearing

How does advertising work? Why is the hearing important?

Module 3: Business Manager and Pixel Facebook

How to create your Advertising Business account? Very important because it's with a real ad account (and not the Boosts) that you will profit from your ads.

How to install the Facebook Pixel on your pages to retarget your audience on social media?

Module 4: Launching your advertising

The different goals of Facebook advertising campaigns to attract your audience and convert it into real fans!

Module 5: Analysis of its advertising and results obtained

Important moment: how to analyze your ads, how to optimize your campaigns and increase your results?

Module 6: Custom and Similar Audiences

Creation of audience hearings that have interacted, conducted actions with your Facebook, Instagram, videos and website.

We will then create similar audiences: this allows you to expand your reach to people similar to your fans!

Module 7: Additional Functions

In this module, we see how to turn your spending into revenue, how to find advertising content ideas by spying on the advertisements of the greatest musicians and record companies. You have in BONUS a table allowing you to calculate the budget estimates of your advertisements according to your views and conversion goals.

Form wherever you want, whenever you want and whatever you want

Training is online. Accessible 24/24.

Pedagogical support and regular viewing live on the Facebook private group.


  • You are formed by Guilaine Robin, Author Composer Performed for some twenty years, leader of the label Guils Records. She knows the musical milieu and will accompany you

  • Practical videos, teaching materials

  • Available tools adapted, accessible and inexpensive to set up your mailing list, fan base, promotion

  • Everything presented in the training has been tested

  • Guil

  • Training is regularly updated


  • Practice-based operational training with theoretical input
  • Practical training: exchange of experience, analysis and case studies
  • Digital +: possibility of returning to modules, access to updates, possible computer training, tablet or mobile.
53 opinions on
nathalie ballarini
nathalie ballarini
Excellent training on marketing and musical promotion!
Jan Yuri
Jan Yuri
Integral, invested and caring trainer. The trainings she offers are neat, sometimes fun (The Challenges) and really rewarding. I recommend if like me you don't know much about this music industry and you wonder where to start!
Nathalie Samiut
Nathalie Samiut
Always smiling listening I've been Guil for many years That's good
Charles Henry
Charles Henry
Relevant information and training, to the taste of the day. Thanks for what you bring to DIY musicians!!
Rebecca N.
Rebecca N.
I am Guilaine's formations since the Pandémie, am her Newsletter, her free content on her various social networks (blog, little live news, stories...), participates in the monthly meetings of the DIY musicians community... and what a breath of fresh air! Guilaine and all the comma that gravitates around her are ultra benevolent and reboot when faced with so many questions facing the artistic world (what to do and when to promote her art, receive different approaches and adapted to its content, have concrete solutions and not ridiculous promises). Paid content is well achieved (training, books), useful, and financially accessible. Guilaine is in the care of her, and she answers our questions. There are even working groups on its platform in case you need to motivate yourself to work with others. We share information, we exchange information. That's what's missing in the music world. Guilaine is also known for defending our rights, trying to fully understand the laws. On her scale, she tries to make a difference. Thanks to her for all her quality content and advice. If today I am intermittent from the show, it is partly thanks to its formations!
yvan sanchis
yvan sanchis
Strong, comprehensive and concrete training. Guilaine is available and her answers are relevant. Finally, listening, exchanges and advice at the service of the independent musician.....and in French. To advise with confidence!
Very interesting the Challenge Youtube Ads. Guilaine is very pedagogue and vulgarizes things. For quick and efficient grip, which gives results +924 views +6 subscribers : )
Antoine Gueillet
Antoine Gueillet
The formation of Guil's Records is very comprehensive and focused on the current musical system and the world of music. But what I particularly enjoyed is the common sense of the words and especially the loyalty of Guilaine who knows the music and the musicians, here no blabla, no "magic tricks" or winning formula. No, we go up the sleeves, we take on marketing, we work for results, with honesty and integrity, with today's tools. Frankly, thank you, it feels good, it's motivating.
Laurent ROMARY /// Author - composer
Laurent ROMARY /// Author - composer
Quality coaching. Everything is done in simplicity and conviviality. I highly recommend!

Do you have any questions about Guils Records, DIY Musicians, services and training? Find the answers in the DIY MUSICIAN FAQ


Do you have any questions about Guils Records, DIY Musicians, services and training? Find the answers in the DIY MUSICIAN FAQ