Streaming, promotion and music release strategy

INCLUDED in the Training «Become a Musician Entrepreneur« 

Stop streaming, use it to your advantage!

Find out how to distribute your music, prepare your release backplanning and use Spotify (and other platforms) to attract audiences, and turn them into fans to sell your music with this online training.

After the training, you will know:
How to distribute your music on Spotify, Apple, Deezer, Instagram, Facebook, TikTok ...

Who listens to your music, where, what age, what genre etc? and create your avatar from your target audience
How many streams you have on each music, where these streams come from (playlists, catalogues etc.)
How to submit your music to Spotify editorial playlists
How to submit your music to other playlists
How to promote your music to the media
How to reach the whole world through facebook, instagram and verified advertising techniques
How to recover your revenue from your streams and what income you can earn

Use the Hydrdit tool for your promotions and increase your followers

How to set up an output backplanning
More exclusive bonuses and tips!

To date, there is NO such training.

This training deals with Spotify in particular because it is the only platform that allows so much optimization and possibilities. But everything you will learn is reproducible for all your broadcast platforms.

  • Do you play your music on Spotify, Apple, Deezer and have only a little back?
  • Don't you know how to stream your music on all streaming platforms?
  • Want to gain visibility?
  • You think the streaming doesn't pay for anything?
  • You pay for playlist placements? (damned!)

Spotify is the replacement for radio. (Jay Frank, MTV Radio, Yahoo Music)

Did you know...

  • that it is possible to have access to your artist account on Spotify to customize it, optimize and have access to all your dissemination statistics?
  • how easy is it to submit your music directly to Spotify's editorial playlists using a simple technique?
  • that there are techniques to easily contact many playlists to place your music?
  • that there are strategies through Facebook and Instagram to make your music visible to the world? and increase your followers (real followers) and streams?
  • that you can be adequately compensated for these streams if you put in place the right procedures and methods?
  • And that paying for pseudo placement agencies, is a risk to your music? (when it seems too good ... distrust)

Do you think I don't care about you?
That it's not worth anything? That Spotify is goin' on your back?

You have two choices:

  • you keep thinking about it and are free to think it, you prefer to undergo and want to stay there, you don't care: if you're not ready to change mindset, this training is not for you and stay at the starting point.
  • You think that it is possible to increase your visibility, earn revenue using streaming platforms, increase your fanbase by applying verified methods and strategies: you are in the right place.

And yes, if you learn how Spotify's algorithm works, you will know how to manipulate it as you please, and enjoy the visibility offered.

This training will be practical, practical. Not just screen screens showing you Spotify interface.

We will also see examples of outputs, with a complete backplanning to think about all the steps.

In the music industry of the past, for an independent artist, it was impossible to be discovered or listened to without going through labels.

All this is over! We have an incredible chance! Inde artists can self-produce, develop their project, manage their remuneration (and only receive the small percentage signed with the record label), be broadcast worldwide, build their fanbase and create a strong relationship directly with their audience.

So yes, streaming pays little. But Facebook, Youtube, Soundcloud pays you more?
Do you realize the possibilities offered by Spotify? Any visibility offered?

You will find good American formations ...
You will find many tutorials on Youtube (99% in English) ...
You can do your own training after watching 400 hours of different content.
You can spend more hours doing tests, sorting out all this information, wasting time and a lot of money...


You can take this training that will avoid all these steps...
Because I made them for you?
And offers you content already sorted, tested and verified.

You'll save valuable time and your budget will thank you

It's up to you.


Intermittents, Music artists, Performers, Musical producers, artistic project promoter, labels, managers.

About the trainer

I am Guilaine Robin, Musician, Author Composer. I am also the author of the books "The Essentials of Musicians' Rights", "Digital Communication and Social Networks in Music" and "Emailing for Artists". He regularly held workshops with SMACS in France, and the Music Business course at the Music Academy International.

I know the scene. I know the music world. I know your doubts. I know your fears. I know your joys. I know your blockages. Because what you feel and live, I also felt and lived. Until I decide to move, train, advance, understand the system to finally develop my network and my musical activity.

This training program helps you start and grow your project. With the DIY Musician community to help each other, and regular live performances. You're no longer alone. We're moving together! If you're a manager, or a label that will accompany artists? This training will also suit you, it is totally adaptable.

Training in 9 modules – 10h


Module 1: Introduction to streaming

In this module, we see streaming revenues, streaming statistics, why it is important for an artist to be present on online listening platforms and how to access his artist accounts on Spotify, Apple, Deezer and Amazon Music.

18 minutes.

Module 2: Digital Distribution

In this module, we see the differences between an aggregator and a music distributor, how to choose its digital distributor, the presentation of the Distrokid distributor, how to distribute its first title online, how to change distributor, how to distribute covers.

22 minutes.

Module 3: Spotify for artist

In this module, we see the difference between a user account and an artist account on Spotify, how to claim your artist account, how to optimize your artist profile, how to understand the statistics of its streams, how to add a Paypal link to your artist profile, how to announce your concert dates and how to change your profile name.

25 minutes.

Module 4: Operation of Spotify

In this module, we see how Spotify's algorithm works, how playlists and different types of playlists work, how to create and promote its own playlist, and what type of music you can distribute.

28 minutes.

Module 5: Bring your fans to Spotify and take them to other networks

In this module, we see the 3 models of advertising and promotion, 9 ways to bring your audience to Spotify, the 4 stages of advertising on Facebook and Instagram, how to find your target audience, how online advertising works, what is Facebook pixel, how to create your Business Manager account to advertise on Facebook and Instagram, how to prepare your first advertising campaign, the different advertising goals, how to analyze and optimize your advertising, the different audiences of advertising, examples of advertising strategies, how to install a Spotify player and a subscription button on your website, and how to install a QR Code on your website.

114 minutes.

Module 6: Using Hypedit to boost your music on the web

In this module, we see the Hypedit technique to increase your streams and subscribers on Spotify.

62 minutes.

Module 7: Promoting music to the media and playlists

In this module, we see scams on the stream, how to pitch your music at Spotify's editorial playlists, how to contact independent playlists, how to contact media via pluggers, and as a bonus: how to find professional contacts on Linkedin and Twitter.

22 minutes.

Module 8: Transforming promotional spending into revenue

In this module, we see how you can turn your advertising expenses into revenue, and how to plan tours and concerts using Spotify.

6 minutes.

Module 9: Release strategies

In this module we see the best release strategies for your music online with templates, which you can adapt to your project, from output backplannings.

5 minutes.

Form wherever you want, whenever you want and whatever you want

Training is online. Accessible 24/24.

Educational support and monthly views live on the Facebook private group.


  • You are formed by Guilaine Robin, Author Composer Performed for some twenty years, leader of the label Guils Records. She knows the musical milieu and will accompany you

  • Regular group conferencing: monthly live once a month.

  • Practical videos, teaching materials

  • Available tools adapted, accessible and inexpensive to set up your mailing list, fan base, promotion

  • Everything presented in the training has been tested

  • Guil

  • Training is regularly updated


  • Practice-based operational training with theoretical input
  • Practical training: exchange of experience, analysis and case studies
  • Digital +: possibility of returning to modules, access to updates, possible computer training, tablet or mobile.
53 opinions on
nathalie ballarini
nathalie ballarini
Excellent training on marketing and musical promotion!
Jan Yuri
Jan Yuri
Integral, invested and caring trainer. The trainings she offers are neat, sometimes fun (The Challenges) and really rewarding. I recommend if like me you don't know much about this music industry and you wonder where to start!
Nathalie Samiut
Nathalie Samiut
Always smiling listening I've been Guil for many years That's good
Charles Henry
Charles Henry
Relevant information and training, to the taste of the day. Thanks for what you bring to DIY musicians!!
Rebecca N.
Rebecca N.
I am Guilaine's formations since the Pandémie, am her Newsletter, her free content on her various social networks (blog, little live news, stories...), participates in the monthly meetings of the DIY musicians community... and what a breath of fresh air! Guilaine and all the comma that gravitates around her are ultra benevolent and reboot when faced with so many questions facing the artistic world (what to do and when to promote her art, receive different approaches and adapted to its content, have concrete solutions and not ridiculous promises). Paid content is well achieved (training, books), useful, and financially accessible. Guilaine is in the care of her, and she answers our questions. There are even working groups on its platform in case you need to motivate yourself to work with others. We share information, we exchange information. That's what's missing in the music world. Guilaine is also known for defending our rights, trying to fully understand the laws. On her scale, she tries to make a difference. Thanks to her for all her quality content and advice. If today I am intermittent from the show, it is partly thanks to its formations!
yvan sanchis
yvan sanchis
Strong, comprehensive and concrete training. Guilaine is available and her answers are relevant. Finally, listening, exchanges and advice at the service of the independent musician.....and in French. To advise with confidence!
Very interesting the Challenge Youtube Ads. Guilaine is very pedagogue and vulgarizes things. For quick and efficient grip, which gives results +924 views +6 subscribers : )
Antoine Gueillet
Antoine Gueillet
The formation of Guil's Records is very comprehensive and focused on the current musical system and the world of music. But what I particularly enjoyed is the common sense of the words and especially the loyalty of Guilaine who knows the music and the musicians, here no blabla, no "magic tricks" or winning formula. No, we go up the sleeves, we take on marketing, we work for results, with honesty and integrity, with today's tools. Frankly, thank you, it feels good, it's motivating.
Laurent ROMARY /// Author - composer
Laurent ROMARY /// Author - composer
Quality coaching. Everything is done in simplicity and conviviality. I highly recommend!

Do you have any questions about Guils Records, DIY Musicians, services and training? Find the answers in the DIY MUSICIAN FAQ


Do you have any questions about Guils Records, DIY Musicians, services and training? Find the answers in the DIY MUSICIAN FAQ


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