Developing His Audience

INCLUDED in the Training «Become a Musician Entrepreneur« 

Knowing and Understanding His Audience: The Base

How do you know your audience, what to say, what to communicate, and how to sell your music to him? Discover the INDISPENSIBLE bases to know so your musical project can take off.

No audience, no visibility for your music. If there is a step not to zapper, this is the stage of building your audience.
Without that, you will try again and again to sell your music, ask to listen, or participate in your crowdfunding campaign, people will disinterest you.
Why? Because you forgot one essential thing. And we're talking about it in this mini-training.

So how do we know his audience, know what to say, what message to communicate, and how do we sell his music to him?



Intermittents, Music artists, Performers, Musical producers, artistic project promoter, labels, managers.


About the trainer

I am Guilaine Robin, Musician, Author Composer. I am also the author of the books "The Essentials of Musicians' Rights", "Digital Communication and Social Networks in Music" and "Emailing for Artists". He regularly held workshops with SMACS in France, and the Music Business course at the Music Academy International.

I know the scene. I know the music world. I know your doubts. I know your fears. I know your joys. I know your blockages. Because what you feel and live, I also felt and lived. Until I decide to move, train, advance, understand the system to finally develop my network and my musical activity.

This training program helps you start and grow your project. With the DIY Musician community to help each other, and regular live performances. You're no longer alone. We're moving together! If you're a manager, or a label that will accompany artists? This training will also suit you, it is totally adaptable.

One Programme in 4 modules – 1h


MODULE 1: Presentation of the Module

MODULE 2: Recognize and develop its audience

With tips and questions to ask yourself to define your audience, but also your message and values to share with your music.

MODULE 3: Resources and Tools

BONUS : questionnaire to create your musical persona

This questionnaire offers 25 questions to define your avatar (or musical persona). Your future fanbase!

Form wherever you want, whenever you want and whatever you want

Training is online. Accessible 24/24.


  • You are formed by Guilaine Robin, Author Composer Performed for some twenty years, leader of the label Guils Records. She knows the musical milieu and will accompany you

  • Guil


  • Practice-based operational training with theoretical input
  • Digital +: possibility of returning to modules, access to updates, possible computer training, tablet or mobile.
53 opinions on
nathalie ballarini
nathalie ballarini
Excellent training on marketing and musical promotion!
Jan Yuri
Jan Yuri
Integral, invested and caring trainer. The trainings she offers are neat, sometimes fun (The Challenges) and really rewarding. I recommend if like me you don't know much about this music industry and you wonder where to start!
Nathalie Samiut
Nathalie Samiut
Always smiling listening I've been Guil for many years That's good
Charles Henry
Charles Henry
Relevant information and training, to the taste of the day. Thanks for what you bring to DIY musicians!!
Rebecca N.
Rebecca N.
I am Guilaine's formations since the Pandémie, am her Newsletter, her free content on her various social networks (blog, little live news, stories...), participates in the monthly meetings of the DIY musicians community... and what a breath of fresh air! Guilaine and all the comma that gravitates around her are ultra benevolent and reboot when faced with so many questions facing the artistic world (what to do and when to promote her art, receive different approaches and adapted to its content, have concrete solutions and not ridiculous promises). Paid content is well achieved (training, books), useful, and financially accessible. Guilaine is in the care of her, and she answers our questions. There are even working groups on its platform in case you need to motivate yourself to work with others. We share information, we exchange information. That's what's missing in the music world. Guilaine is also known for defending our rights, trying to fully understand the laws. On her scale, she tries to make a difference. Thanks to her for all her quality content and advice. If today I am intermittent from the show, it is partly thanks to its formations!
yvan sanchis
yvan sanchis
Strong, comprehensive and concrete training. Guilaine is available and her answers are relevant. Finally, listening, exchanges and advice at the service of the independent musician.....and in French. To advise with confidence!
Very interesting the Challenge Youtube Ads. Guilaine is very pedagogue and vulgarizes things. For quick and efficient grip, which gives results +924 views +6 subscribers : )
Antoine Gueillet
Antoine Gueillet
The formation of Guil's Records is very comprehensive and focused on the current musical system and the world of music. But what I particularly enjoyed is the common sense of the words and especially the loyalty of Guilaine who knows the music and the musicians, here no blabla, no "magic tricks" or winning formula. No, we go up the sleeves, we take on marketing, we work for results, with honesty and integrity, with today's tools. Frankly, thank you, it feels good, it's motivating.
Laurent ROMARY /// Author - composer
Laurent ROMARY /// Author - composer
Quality coaching. Everything is done in simplicity and conviviality. I highly recommend!

Do you have any questions about Guils Records, DIY Musicians, services and training? Find the answers in the DIY MUSICIAN FAQ


Do you have any questions about Guils Records, DIY Musicians, services and training? Find the answers in the DIY MUSICIAN FAQ


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